Creative Engineering Inc. (partially lost audio of animatronic character's showtapes; 1970s-1980s)

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The Rockafire Explosion.

Status: Partially Lost

Creative Engineering Inc. is an animatronic company founded in the early 1970s. They are most recognized for producing the Rock-afire Explosion band that operated in Showbiz Pizza Place food chains in the 1980s. Other than the Rock-afire, Creative Engineering manufactured several other animatronic bands/retrofits for their own shows. Many showtapes/segments of showtapes have never surfaced online or have since disappeared.[1]

The Rock-afire Explosion

Debuting on August 14th, 1980, the Rock-afire Explosion animatronic show was Showbiz Pizza's primary distinction from other arcades at the time. In 1989, however, Showbiz Pizza made the decision to remove the Rock-afire entertainment from their restaurants via a process known as "Concept Unification." This involved them retrofitting the existing stages with cosmetics to make the show appear as if it were "Munch's Make Believe Band," which was also owned by Showbiz Pizza. Despite being Creative Engineering's most successful product, many Rock-afire showtapes have gone missing.[2]

Happy B-day Liberty
Showtape title Release Dates Status Notes
ShowBiz Pizza Place Tape #1 August 14, 1980 Found
ShowBiz Pizza '82 Tape Early 1982 Found
Spring Shows '82 Spring 1982 Found
Best of Rock-afire Explosion July 1982 Found An early compilation tape featuring some of the Rock-afire's best hits of the time. This showtape was also used for a consumer study on how CEI can improve the show.
Tribute to Abbey Road October 1982 Found Often considered one of the best Rock-afire showtapes of all time and a monumental turning point for the RAE. It's also know for being Shalisa Sloan first show as Mitzi and Aaron Fechter's finale full show as Beach Bear. Also Rick Bailey's first show. (But not as Beach Bear)
Christmas '82 November - December 1982 Found (Rick Bailey's first show as Beach Bear) Rick Bailey's first show as Beach Bear.
New Years '82 December 1982 Found
Crazy Colander Head Night February - March 1983 Found Produced as part of Rock-a-Fire's "Crazy Colander Head Night" event, which encouraged guests to wear colanders adorned with various decorations.
Best of the Rock-afire Explosion 1983 Part 2 March 1983 Found Another compilation tape with most segments recycled from Tribute to Abbey Road)
Country 1 June 1983 Found
Beatles White Album September 1983 Found Considered one of Rock-afire's greatest showtapes of all time.
Christmas 1983 November - December 1983 Found This showtape was used for many years during the holiday season.
Fatz Showtape aka 'Klunk Installation' 1983-1984 Found This showtape was used at locations that got Uncle Klunk. This tapes was for the other 2 stages while Klunk and the rest of his setup was being installed on Rolfe and Earl's Stage.
Uncle Klunk (Jeff Howell version) 1983 Found A demo tape CEI made for the executives at Showbiz to get a good idea of Uncle Klunk with Jeff Howell performing the voice of Klunk and Burt Wilson (Fatz's Voice Actor) performing the voice of Klunk's pet bird Click and everybody calling in on his talk show. Sadly for some reason the executives running Showbiz were disappointed with the demo and ask CEI to hire a professional company to make the audio for the show.
Uncle Klunk Show 1983-1984 Found Released to accompany the then-new Uncle Klunk animatronic, who replaced the Rolfe and Earl animatronic briefly. While the audio not made by Creative Engineering they still did the programming for this showtape.
Uncle Santa Showtape November - December 1983 & November - December 1984 Found Accompanied a retrofit of Uncle Klunk as Santa Clause.
Magic Night February 1984 Found Often considered the best Rock-afire Explosion showtape ever made.
Senior Citizens March 1984 - April 1984 Found Contains the theme for the 1984 World's Fair written by the voice actor for Fatz, Burt "Sal" Wilson.
Trivia Night July 1984 Found
Country II October 1984 - November 1984 Found AKA The No Theme showtape
Country Klunk 1984 Found A special showtape of country-themed songs for the Uncle Klunk animatronic.
Top Ten Hits of 1985 February 1985 Found The only showtape released in 1985
Time Machine / Hits 1 March 1986 Found First showtape made by Showbiz instead of CEI. Often called not only the worst showtape made for The Rock-afire Explosion, but the worst showtape ever recorded for any animatronic show.
June 1986 - July 1986 Found Made for 100th anniversary of The Statue of Liberty. It not only includes a Rolfe's animatronics retrofited into the Statue of Liberty, but also includes two seperate versions of the Statue of Liberty show. One made by CEI and another made by SPP.
Circus / Monkees July 1986 Found Contines two new shows (Tribute to the Circus and The Curly Shuffle) made by CEI (A rarity during the time this show was released) and a reused show (Monkees Medley from the Beatles White Album showtape)
Westerns / Movies / R&R February 1987 Found Made by Showbiz Pizza
Summertime / Westerns April 1987 Found Made by Showbiz Pizza
Liberty '87 Edited June 1987 - July 1987) Found An edited rereleased of Happy B-day Liberty that only includes CEI version of the show.
Working / Summertime June 1987 Found Made by Showbiz Pizza
Rock-N-Roll Classics September 1987 partially_lost Made by Showbiz Pizza
November 1987 - December 1987 Found
New Years '88 December 1987 Found The longest Rock-a-Fire show tape, recorded in one continuous take. This showtape was created to emulate the feeling of a true "live concert" from the Rock-afire Explosion.
Cyberstar Segments 1988-1990 Found The first Rock-a-Fire shows to feature video playing alongside the animatronics. Programming was done by Showbiz Pizza Time and had several programming errors (mainly characters singing with the wrong voices), while audio was done by Creative Engineering.
The Rolfe & Earle Show 1990 - 1992 Found A A four segment showtape consisting of just Rolfe and Earl. Made By Showbiz so that they could covert the other 2 stage into Chuck E. Cheese's Munch's Make Believe Band while still having a show that could play in the stores. Rolfe and Earl would be the last to be coverted over nignt after installing and retrofit the other Rock-afire characters into Munch's Make Believe Band. Show Selector Shows 1990's Partially Lost These were used with the "Show Selector" to allow customers to pick from different showtapes. Throught many have resurfaced in recent years. There a few that are still missing.
Showbiz Pizza Fiesta Shows Partially Found' Featured at "Showbiz Pizza Place" and "Showbiz Pizza Fiesta" in Mexico. Various advertisements have also surfaced on YouTube. There also a record albums that had songs and skits from the showtapes was sold at the restaurants has resurfaced and has been made public online in recent years. There's also a clip of them singing the spainsh song Bazar on a children TV show called Los Vip´s.
Talking Billy Bob Walk-Around Shows Unknown Partially Found' These showtapes were created to work with Creative Engineering's new talking walk-around (costumed characters) technology. Only a Billy Bob walkaround was produced, with another one (suspected to be Mitzi) having been in the works, but scrapped during it's construction. There exists a small sample of the show in action on showbizpizza.com, in which a performer in a talking Billy Bob costumer acts out a humorous skit with a standard Fatz Geronimo animatronic.
Yogi Bear Showtape 1987 Found This show saw the Rolfe DeWolfe (his puppet, Earl, was removed) and Looney Bird animatonics retrofitted cosmetically to become Yogi Bear and Boo Boo respectively. This showtape was made and produced by Showbiz Pizza Time Inc and had nothing to do with Creative Engineering, and featured the same unidentified voice actors for the Center Stage characters, while Daws Butler and Don Messick reprised their respective roles as Yogi and Boo Boo. On August 15th, 2020, the full audio was posted to YouTube by fan website ShowbizPizza.com as a part of their "Rock-a-Palooza 2020" event for the Rock-afire Explosion's 40th anniversary. The audio was preserved on a cassette by co-producer and scriptwriter Steve White and is complete with only a few seconds missing from the song "Every Breath You Take". The tape was created as a test to replace the Rock-afire Explosion characters with other licensed characters after Aaron Fechter, founder of Creative Engineering, refused to hand over the rights for the characters after Showbiz corporate tried forcing him to do so for free.

Looney Bird's and New Rock-afire Explosion Showtapes

Looney Bird's was a different restaurant to Showbiz Pizza Place. However, they largely featured the same entertainment, and are therefore included in this page.

Title Released Status Notes
Looney Bird's Tapes Unknown Lost These were produced specifically for the Looney Bird's chain of restaurants.
New Rock-a-Fire Explosion Misc. Tapes Mid-Late 1990's Lost Very little information is known about the showtapes from these shows.
Golden Showtape Collection/1990's Show Audio 1990s Partially Found Some shows, such as "Life is Highway" and "Runaround" have resurfaced. However, many others are still missing.
International 1990's Rock-afire Explosion Showtapes 1990s Partially Found Many of the 1990s showtapes were programmed in different languages for international audiences. "The Twist" and "Para Madura" have resurfaced in full. A clip from "Que Pasa" has also resurfaced in the 1994 Rock-a-Fire promo video. Many other shows are still missing.

Wolf Pack 5:

Created in 1978, the Wolf Pack 5 was one of Creative Engineering's first animatronic bands. In 1980, Bob Brock approached Creative Engineering about installing their entertainment into the then-unnamed Showbiz Pizza Place. Later that year, the Wolf Pack 5 was installed in the first Showbiz Pizza location. Later, in 1981, the Wolf Pack 5 was removed from Showbiz Pizza Place, as the Rock-afire Explosion animatronic band had debuted earlier that year, and took over as the primary entertainment.

Title Released Status Notes
IAAPA Showtape 1978 Found This was the demonstration tape for the Wolf Pack 5. Unlike the fully-released Showbiz Pizza tape, this one is described as having more on-stage interaction between the characters. The tape is also noted for featuring a narrator who has the same voice as Rolfe DeWolfe, a character in the Wolf Pack 5's successor, the Rock-afire Explosion.
Showbiz Pizza Segments 1980 Found This was an edited version of the IAAPA Showtapes made for Showbiz Pizza Place. It was split into six parts and added an intro and outro jingles, as well as an announcer.
Misc Wolfpack 5 Shows Late 1970's - Early 1980's Lost The Wolfpack 5 is known to have been sold to Amusement Parks and Theme Parks. Little information exists for the content of the shows.
Beto Carrero World Introductions Unknown Lost The Wolfpack 5 is known to have been present at the Beto Carrero World theme park in Brazil. They are known to have sung a sped-up version of "Sing A Simple Song" and talked about the stores inside the tent at the park.

Hard Luck Bears:

Creative Engineering's second animatronic band, these characters were installed in a wide variety of venues, primarily theme parks, but also having permanent residence in other venues.

Showtape title Release Dates Status
Original Creative Engineering Showtape 1979 Found This was the most widely heard show from this animatronic band. The tape contains their most well-remembered personalities.
Rockin' Billy and the Bearcats Early 1990's Found This showtape was produced for the Knoebel's Theme Park in Elysburg, Pennsylvania.
Show De Osos 1981 Partially Lost This was a custom set of brazilian showtapes used at Playcenter in brazil. While footage of the full show exists online, very little clean audio has surfaced.
Blackpool Beach Park Tape Unknown Lost The Hard Luck Bears were briefly installed at Blackpool Pleasure Beach. A single showtape was produced.

On February 25th, 2017, A worker at the Blackpool theme park has been stated to have the show in its original quality. He said it included a quick and rushed character introduction, but with deeper voices than the CEI original promo tape. They sang a song called "Feet Nailed to the Floor" and included the same Pete/Repete gag from the promo tape, many other songs from the CEI show were featured in this tape as well. It is known they would sing "Mama don't allow no guitar playing in here" and another song called "The Blackpool Belle" Thanks to Lukas for this new information!

Honey's Bear Show 1980 Lost This was a retrofit of the Hard Luck Bears into a fully female band with lipstick and new outfits. The contents of the show are largely unknown.

Hard Luck Bears (Rock-afire Retrofit):

This was one of the many Rock-afire retrofits to have been produced over the years and was installed in the 3 Gulliver's themed parks. The characters in this show have all been retrofitted to appear more country-esque, and very little of the show remains unchanged.

Title Released Status Notes
Show 1 Unknown Lost This show contains primarily country covers with some character dialogue. It is known for sluggish and lazy programming.
Show 2 Unknown Found This show primarily contains country covers. It is considered to have poor programming and lazy voice acting.

Misc. Creative Engineering Shows:

Title Released Status Notes
The Moon Rockers 1985 Partially Found This was a retrofit of the Rock-afire Explosion. It is unknown how much of the show has been uncovered, but numerous clips of it exist on the physical releases of the Rock-afire Explosion Documentary (2008). It has been said that the show aimed to promote world peace, and was prompted by the rise of Cold-War tensions in the mid-late 1980s.
"Creepy Clown" Animatronic 1983 Unknown This obscure animatronic was only seen for a fraction of a second in a 1990s Creative Engineering demo tape. Although many believed that the showtape was completely destroyed,[3] sources who have worked with CEI have confirmed that the tape is not corrupted.[4] Due to this, the current status of this showtape is unknown; Although it has been found, further testing must be done by those at CEI to confirm that the tape can still be played.
Reginald J. Flootsnoot 1983 Existence Unconfirmed This character was completed and featured in at least one Creative Engineering demo tape, but it is unknown whether he was ever given a showtape.
Castle Dracula Dark Ride Audio Late 1970's Found This was one of CEI's first animatronic shows, as well as their first Dark Ride. The audio was freely released online by CEI.
Wizard of Oz Show 1983 Partially Found This was Creative Engineering's second dark ride. It was featured in the 1992 Creative Engineering demo tape. The Scarecrow is known to sing part of "If I Only Had a Brain", and the Tin Man is known to sing part of "You Gotta Have Heart". It is not known how many characters were programmed, although CEI still holds animatronics for Scarecrow, Tin Man, and a few Talking Trees. The Tin Man was featured at the Orlando Looney Birds location.
Bubba the Shakespearean Gorilla 1981 Partially Found This animatronic was praised for his variety of sophisticated movements, as well as a charming concept. Two pieces of footage have surfaced online. However, it is unknown whether a full showtape was produced.
Dook and Mitzi 2.0 Prototype Shows 1983 Existence Unconfirmed Prototypes of these characters were produced and are recognized as being significant upgrades to their predecessors (with Dook being able to play a full drum kit, and Mitzi sporting new hip movements that drastically increased her range of motion. Footage of these characters showing off rudimentary movement has surfaced, but it is unknown if these characters were ever put to practical use. These characters are still in the Creative Engineering building but have not been used for a long time.
Talking Head Shows Unknown Existence Unconfirmed These were one of Creative Engineering's earliest projects, featuring talking heads. Virtually no information exists, and it is unknown whether any showtapes were produced.
Lazlo the Fortune Teller Unknown Lost Lazlo the Fortune Teller was one of Creative Engineering's earlier works. It is believed to have used a showtape, but it has not resurfaced.
The Mijjins IAAPA Tape 1992 Partially Found The Mijjins were a line of animatronics rolled out by Creative Engineering that were featured in various locations. Creative Engineering's 1990 highlight reel features clips of the animatronics performing covers, but it is unknown how much of the show has been discovered.
The Jungle Juke Band 1983 Non-existent Pictures of the Jungle Juke Band, which contained a monkey, tiger, and hippopotamus were featured in a 1983 CEI Promo brochure. It was confirmed by a Creative Engineering employee that it, along with the Cosmic Combo, never materialized. It should be noted, though, that a mask for the hippopotamus character was prototyped.
The Cosmic Combo Unknown Non-existent This show was advertised as having five alien creatures. However, like the Jungle Juke Band, this show never got beyond a conceptual stage.
The Hannah Banana Shows late 2000s Partially Found This was a retrofit animatronic produced in the late 2000s for the "Hannah Banana" chain of restaurants in the UK. Only some of the shows, including a Christmas show, have resurfaced.
Mini-Billy Bob Showtapes early 1980s Existence Unconfirmed This animatronic was advertised in the early 1980s as being a forerunner to a full-scale mini Rock-afire Explosion. There exist a few clips of the animatronic in action, but all of them were shows that were already produced for the Rock-afire Explosion. It is unknown if any shows were produced solely for the animatronic.
The Confederate Critter Show 1970s Partially Found The Confederate Critter show was produced by CEI in the 1970s. Not much information is known about the content of this show, save for one video clip and a few photos.
Willy Wabbit 1976 Lost Willy Wabbit was the second character produced by CEI. He is known to have stood at the Orlando airport singing songs for the visitors and advertising the "Mystery Fun House", a place where other Creative Engineering Animatronics were in use. Very little information exists on the show content.
Friendly Freddie 1970s Lost This guitar-playing bear was the very first character that CEI built in the 1970s. He was last seen in New York in 2008 but has not resurfaced since. The content of his show is unknown.
Gaslight Jamboree Late 1970's Lost This show features Wolfman and Fats Geronimo from the Wolfpack 5 and Friendly Freddy in a 3 character band. Only a few photos of the show exist, with no video or audio resurfacing.

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