Caress (lost commercial for Filipino nail polish; 1990s)

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Status: Lost

Caress is a Filipino nail polish. Throughout the years, several commercials were made advertising the nail polish, with a radio commercial and a commercial with a still photo of the bottle witnessed by eyewitnesses. However, an iconic commercial was said to be aired, starring Filipino actress Shielu Bharwani.

Premise

The commercial starts with an animated Shielu opening the door when she saw a nail polish. She starts putting the nail polish in her animated hand with her pleased then she became a real person and said to dance in slow-motion. The two shades of Caress were then shown. The girl was said to be glad about the color of her nail polish with the voiceover saying "color every magic moment". The girl was then pictured with the voiceover saying "Caress nail polish for magic moments..."[1][2]

A short version was said to be aired in the early 2000s, with the door and the hand scene only appearing then cuts to Caress products.[3]

The commercial was said to have a piano-type and a keyboard-synth type BGM.[4] It is also known to be creepy to some people, with the deep voiceover and during when he said the last line.

Availability

The long-running version was said to be aired on Chinese shows, specifically Justice Bao on RPN-9 in 1993 and Masked Rider on ABC-5. It was said to be aired on Magandang Umaga, Bayan in ABS-CBN in 2004, and on Unang Hirit on GMA-7 in 2002. The final appearance of the commercial was in 2008, with it being aired again during Justice Bao, but this time named to Judge Bao and was aired on ABC-5. The short version was aired on GMA-7 during Pira-pirasong Pangarap and Maynila in the 2000s.[5] One eyewitness said that it aired on the timeframe of 1996-2005.[6]

The commercial hasn't yet resurfaced online.

References