GlaxoSmithKline Philippines "Rotavirus" (found Philippine PSAs about the disease; 2009)
GlaxoSmithKline Philippines aired the two variants of PSA about Rotavirus, which are the most common cause of diarrhoeal disease among infants and young children. The advertisements are known for its unsettling content.
Description
Variant no. 1: The hospital
The PSA starts with the sound of a melancholic music box, and we see stuffed animal toys and then the baby's foot. Then, it cues into eerie music and we see an intravenous fluid bag is being connected to the baby, revealing to be admitted to the hospital. Then we see a nurse is about to deal the baby and the camera pans away while we see a worried mother watching through the window pane.
Then the screen transitions into softer nature where the music now cues into soft tune and we see a baby and his mother happily bonding.
During this, the female voice-over states:
Every year, 2.4 million babies worldwide are hospitalized due to severe diarrhea and vomiting. One of out two of these cases is caused by rotavirus.
Don't let these happen. Protecting these kids with two doses of oral rotavirus vaccine by 6 months of age because the hospital is not cause for your babies. Ask your doctor.
Variant no. 2: Teddy bear
The PSA opens with a baby lying on a crib with a teddy bear on his side. A teddy bear then reanimates and transforms into monstrous being. The bear retracts its claws and begins to approach the baby in a shadowy figure, where the words "Rotavirus" and lastly "vomiting", "hospitalization" and "dehydration" are projected into the wall.
The screen transitions into a peaceful nature where a mother is taking care her baby and the last frame showing the baby peacefully sleeps on a crib along with another stuff toy on his side.
During this, a female voice-over states:
You might not know it but there's a threat to your baby working in the most ordinary things, it's called "Rotavirus" and it could lead to hospitalization.
Prevent rotavirus, the first six months is a time to protect your baby. Don't miss a chance. Ask your doctor.
Availability
The PSAs were aired on QTV (then GMA News TV, and now GTV) and ABS-CBN in 2009. The first variant was uploaded on YouTube at the same day as the PSA aired on television. The second variant, however, was initially to be lost media[1][2] until ๐๐๐ผ๐๐๐๐๐๐ฟ๐64 found the lost media and uploaded it on YouTube on December 4, 2022.