Fire Kills (found "Make your plan. Get out alive." public information films; 2002)
One of the screengrabs from the original campaign.
Status: Partially Found
Fire Kills is a long-running campaign made with the intent of educating the general public on fire safety. Over the years they have produced a range of public information films, one of which being the infamous "Make your plan. Get out alive" spot[1].
Aired in 2002, this particular campaign, commonly referred to as "Night Vision", became notorious for its grim nature. Throughout this PIF, a set of individuals are put into distressful situations in which a fire happens in their homes. Because of its subject matter, the PIF led to a few complaints from the general public, particularly from parents whose children were terrified[2].
Overview
The full readily-available campaign follows three separate situations of a few individuals involved in a house fire; a pair of siblings in panic in their bedroom, an elderly lady begging for help banging her front door, and a man injuring himself from a bicycle left in the hallway. Each of the segments has a tagline informing the viewers what they should do if a fire were to take place in their own homes.
Alongside the full advertisement, there existed shorter adverts that feature an extended take from each of the three segments. For these spots, they included additional shots and dialogue.
Availability
While the full advertisement is easily viewable online, the extended takes of the segments shown in the full advert are said to be obscure and are considered lost. Despite this, only one of the shorter spots is available on YouTube.
Furthermore, there have been claims of an alternative version of the full advert, having red text instead of white and a much vaguer message towards the end. It is likely said to be the original version of this PIF, given the fact that the campaign prompted complaints and had to be toned down.