The Works (partially lost animated anti-drug PSA; 2002)

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Screenshot of the 30 second The Works PSA.

Status: Partially Lost

The Works was a 30 second anti-drug PSA produced by Film Roman and directed by Eric Radomski[1] for the Partnership for a Drug-Free America. It began airing in January 2002 on TV stations, targeting 6-8 year olds .[2][3][4]

2 shortened versions of the PSA exists online, as well as several articles reporting on its creation and airing, but the full 30-second version has not yet been recovered.

Content[edit | edit source]

In the ad, a large, mechanical figure sits in an industrial-looking space, with his body cut away to reveal the mechanical components inside. A percussive, mechanical soundtrack is heard in the background. A conveyor belt carries food such as burgers, milk, bread, and fruit into its mouth, followed by a spike-covered ball labeled "drugs". When the drugs enter its system, it begins loudly breaking down, followed by a child's voiceover saying "Drugs can really break your body down."[4]

Availability[edit | edit source]

In April 2019, director Eric Radomski had been contacted via LinkedIn. He had replied stating that he remembers the project and would look for it in his archive, but nothing further has come from this so far.

On April 12th, 2021, YouTube user GH32143 uploaded a commercial break with a 10-second version of the PSA.

On August 7th, 2021, YouTube user Fry Letterman uploaded a 20-second version of the PSA, which includes the scene of the mechanical belt delivering food to the robotic human's mouth, plus close-up shots of the body system. It also includes an alternative soundtrack compared to the 10-second version.

Videos[edit | edit source]

10-second version of the PSA.
20-second version of the PSA.

References[edit | edit source]

  1. Director's Website Retrieved 24 Apr '21
  2. Animation World Network article on the PSA. Retrieved 24 Apr '21
  3. Animation Magazine article on the PSA. Retrieved 24 Apr '21
  4. 4.0 4.1 Adweek article on The Works. Retrieved 24 Apr '21