YumChums (partially lost British McDonald's TV commercials; 2004)

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Combined pictures from a McDonald's brochure, notice the typo.

Status: Lost

In 2004, McDonald's in the UK made a few television advertisements for kids to keep healthy. This would feature the character of Ronald McDonald and a few creatures called the YumChums.

Adverts

These series of adverts go like this: It would show Ronald McDonald at a gym, and then it would show what is inside his stomach, pitch black with cartoon-like eyes saying if they're ready. It would suddenly fade into a colourful environment with the YumChum gang:

  • A purple blobby character who has a skateboard.
  • A female character who has a swirly tail and likes dancing.
  • A small, smart green creature with glasses.
  • A big, spherical brown hairy monster.
  • A small, blue bouncy ball like creature with a baseball cap.

All these characters would sing about the joy of being healthy and they would sing one of these songs.

What could be a possible screenshot from the 5 a day ad.

-5 a Day: This advert is known to have the group of characters turning into fruit and vegetables, high-fiving each other, and singing about eating 5 food groups a day. One notable part involves the big monster character growing an apple stem on top of its head. Lyrics were found on a website titled 'CreamCheese', and a possible screenshot was recently discovered.

-Drinking Water: This advert had the characters swimming in water whilst singing a song about it. One part is known to feature the green creature character drinking water from a bottle and breaking the fourth wall by telling the viewer to drink plenty of water.

-Exercising: TBD

At the end of the songs, it would come back Ronald McDonald would be doing an activity related to the song, like juggling tomatoes in the 5 a day advert for example.

Lyrics

These are the full lyrics to the YumChums songs featured in the adverts.

Five-A-Day

"Don't let your YumChums get glum, put healthly stuff in your tum! Think about the things you eat, don't give us toooo many treats! Run about, jump around and play and you will feel yummy everyday.

We're looking for our veggies, 5 a day is what we need. We've got to have our veggies today, hey hey!

We're feeling kinda fruity, come on now be good to me! We've got to have'em all to play, hey hey!

We're looking for our veggies, 5 a day is what we need. We've got to have our veggies today, hey hey!

5, gimme 5. Gimme gimme gimme 5-a-day! 5, gimme 5. Gimme gimme gimme 5-a-day!

We're feeling kinda fruity, come on now be good to me! We've got to have'em all to play, hey hey HEY!"

FOUND: https://www.youtube.com/watch?v=I52wZ9zhNXw (at 25:00, courtesy of YouTuber "Gondarth".)

Drinking Water

NOT FOUND YET

Exercising

NOT FOUND YET

Links

https://www.aboutmcdonalds.com/content/dam/AboutMcDonalds/Sustainability/Sustainability%20Library/2006%20Report%20%28English%29.pdf

http://web.archive.org/web/20041212001742/http://www.yumchums.co.uk/