Difference between revisions of "YumChums (partially lost British McDonald's TV commercials; 2004)"

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|title=<center>McDonald's YumChums TV commercials</center>
 
|title=<center>McDonald's YumChums TV commercials</center>
 
|image=RMD PIC.jpg
 
|image=RMD PIC.jpg
|imagecaption=Combined pictures from a McDonald's brochure, notice the typo.
+
|imagecaption=Combined pictures from McDonald's brochure.
 
|status=<span style="color:orange;">'''Partially Found'''</span>
 
|status=<span style="color:orange;">'''Partially Found'''</span>
 
}}
 
}}
In 2004, McDonald's in the UK made a few television advertisements for kids to keep healthy. This would feature the character of Ronald McDonald and a few creatures called the '''YumChums'''.
+
''YumChums'' are a series of advertisements created by McDonald's UK, which aired between 2004 and 2005. Unusual for the fast-food chain, these advertisements had little to do with their brand but focused more on healthy lifestyles, targeted towards younger children. This campaign also introduced a group of colourful characters, referred to as YumChums.
  
==Adverts==
+
==Overview==
These series of adverts go like this: It would show Ronald McDonald at a gym, and then he would rub his stomach while saying "Yum, yum. What's going on in my tum?" and then show what is inside his stomach; pitch black with cartoon-like eyes asking if they're ready. It would suddenly fade into a colorful environment with the '''YumChum''' gang:
+
Every advert would have a premise; the viewer would be introduced to Ronald McDonald doing an activity in a playroom, similar to one found in a youth centre. Upon hearing a strange noise, he would tell the viewers that they are his YumChums, who live inside of him. Ronald would then proceed to rub his stomach and ask himself "yum yum, what's going on in my tum?"
*A purple blobby character who has a skateboard.
+
 
*A female character who has a swirly tail and likes dancing.
+
Following this live-action segment, the screen fades to black. The void would then show a few cartoon eyes filling the screen making comments if they're ready. After this, the darkness would then fade into a colourful world featuring the YumChum gang, including:
*A short, smart green creature with glasses.
+
*A purple, blobby character clad in skateboarding gear.
*A big, spherical brown hairy monster.
+
*A mermaid-esque creature with a spiky hairstyle.
*A small, blue bouncy ball like creature with a baseball cap.
+
*A stumpy green creature wearing rounded glasses.
All these characters would sing about the joy of being healthy and they would sing one of these songs.
+
*A round, bigfoot-like monster.
 +
*A blue bouncy ball with a backwards cap.
 +
 
 +
These characters would perform one of the following songs below:
  
 
[[File:Yumchums_5aday.jpg|thumb|A screenshot from the 5 a day ad.]]
 
[[File:Yumchums_5aday.jpg|thumb|A screenshot from the 5 a day ad.]]
-'''5 a Day''': ('''Found''') This advert involves the group of characters turning into fruit and vegetables, high-fiving each other, and singing about eating 5 food groups a day. One notable part involves the big monster character growing an apple stem on top of its head. Lyrics were found on a website titled 'CreamCheese', and a screenshot was discovered. Recently, the full advert was discovered on June 16th, 2017 by YouTuber Gondarth.
+
*'''5 a Day''': ('''Found''') This advert involves the group of characters turning into fruit and vegetables, high-fiving each other, and singing about eating 5 food groups a day. One notable part involves the big monster character growing an apple stem on top of its head. Lyrics were found on a website titled 'CreamCheese', and a screenshot was discovered. The full advert was discovered on June 16th, 2017 by YouTuber Gondarth.
  
-'''Drinking Water''': This advert had the characters swimming in water whilst singing a song about it. One part is known to feature the green creature character drinking water from a bottle and breaking the fourth wall by telling the viewer to drink plenty of water, and another featuring Ronald McDonald drinking water from a water cooler.
+
*'''Drinking Water''': This advert had the characters swimming in water whilst singing a song about it. One part is known to feature the green creature character drinking water from a bottle and breaking the fourth wall by telling the viewer to drink plenty of water, and another featuring Ronald McDonald drinking water from a water cooler.
  
-'''Too Many Treats''': ('''Found''') This advert had the characters playing as if they were in a playground while singing a song about treats. The advert was recovered on April 24, 2021, by YouTuber "{insert channel name here}". The lyrics can also be found on CreamCheese.
+
*'''Too Many Treats''': ('''Found''') This advert had the characters playing as if they were in a playground while singing a song about treats. The advert was recovered on April 24, 2021, by YouTuber "{insert channel name here}". The lyrics can also be found on CreamCheese.
  
-'''Exercising''': ('''Found''') This advert featured the characters doing activities and playing football/soccer with the bouncy ball creature. The advert was recovered on June 30, 2017, by YouTuber Gondarth.
+
*'''Exercising''': ('''Found''') This advert featured the characters doing activities and playing football/soccer with the bouncy ball creature. The advert was recovered on June 30, 2017, by YouTuber Gondarth.
  
At the end of the songs, it would come back to Ronald McDonald, who would be doing an activity related to the song, like juggling tomatoes in the 5 a day advert, for example, causing them to splatter on the screen. The adverts would end with the URL for the YumChums website as well as the slogan said by Ronald himself "It's what I eat, and what I do, I'm lovin' it".
+
At the end of the songs, it would return to Ronald McDonald in the playroom. He would usually be shown doing an activity related to the song, like juggling fruit or keeping fit, while explaining to the viewer tips on healthy living. The adverts would end with the URL for the YumChums website as well as Ronald saying "It's what I eat, and what I do", before ending with the recognisable McDonald's slogan.
  
 
===Lyrics of the Songs===
 
===Lyrics of the Songs===
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put healthy stuff in your tum!<br>
 
put healthy stuff in your tum!<br>
 
Think about the things you eat,<br>
 
Think about the things you eat,<br>
don't give us toooo many treats!<br>
+
don't give us too many treats!<br>
 
Runabout, jump around and play<br>
 
Runabout, jump around and play<br>
and you will feel yummy everyday.<br>
+
and you will feel yummy every day.<be>
 +
 
 +
==Availability==
 +
For a while, these advertisements were considered to be lost media, only having the images taken from the 2006 McDonald's Report showcasing what appears to be for the YumChums website. Speaking of which, the .swf file from the site has been archived, but the only thing that remains is the loading screen.
  
 +
However, come June 2017, two of the advertisements were found from two Nick Jr. continuities by YouTuber Gondarth, being the "5-A-Day" and "Excercise" spots. Additionally the "Too Many Treats" spot was found and uploaded by YouTuber BlueFrog on April 2021, leaving to only one advertisement to be found and uploaded.
 
==Videos==
 
==Videos==
 
{{Video|perrow  =3
 
{{Video|perrow  =3
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}}
 
}}
 
==External Links==
 
==External Links==
*[https://www.aboutmcdonalds.com/content/dam/AboutMcDonalds/Sustainability/Sustainability%20Library/2006%20Report%20%28English%29.pdf 2006 report explaining the commercials]
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*[https://web.archive.org/web/20131029215437/https://www.aboutmcdonalds.com/content/dam/AboutMcDonalds/Sustainability/Sustainability%20Library/2006%20Report%20(English).pdf 2006 report explaining the commercials]
 
*[http://web.archive.org/web/20041212001742/http://www.yumchums.co.uk/ The official Yumchums website.]
 
*[http://web.archive.org/web/20041212001742/http://www.yumchums.co.uk/ The official Yumchums website.]
  

Revision as of 18:39, 18 January 2022

RMD PIC.jpg

Combined pictures from McDonald's brochure.

Status: Partially Found

YumChums are a series of advertisements created by McDonald's UK, which aired between 2004 and 2005. Unusual for the fast-food chain, these advertisements had little to do with their brand but focused more on healthy lifestyles, targeted towards younger children. This campaign also introduced a group of colourful characters, referred to as YumChums.

Overview[edit | edit source]

Every advert would have a premise; the viewer would be introduced to Ronald McDonald doing an activity in a playroom, similar to one found in a youth centre. Upon hearing a strange noise, he would tell the viewers that they are his YumChums, who live inside of him. Ronald would then proceed to rub his stomach and ask himself "yum yum, what's going on in my tum?"

Following this live-action segment, the screen fades to black. The void would then show a few cartoon eyes filling the screen making comments if they're ready. After this, the darkness would then fade into a colourful world featuring the YumChum gang, including:

  • A purple, blobby character clad in skateboarding gear.
  • A mermaid-esque creature with a spiky hairstyle.
  • A stumpy green creature wearing rounded glasses.
  • A round, bigfoot-like monster.
  • A blue bouncy ball with a backwards cap.

These characters would perform one of the following songs below:

A screenshot from the 5 a day ad.
  • 5 a Day: (Found) This advert involves the group of characters turning into fruit and vegetables, high-fiving each other, and singing about eating 5 food groups a day. One notable part involves the big monster character growing an apple stem on top of its head. Lyrics were found on a website titled 'CreamCheese', and a screenshot was discovered. The full advert was discovered on June 16th, 2017 by YouTuber Gondarth.
  • Drinking Water: This advert had the characters swimming in water whilst singing a song about it. One part is known to feature the green creature character drinking water from a bottle and breaking the fourth wall by telling the viewer to drink plenty of water, and another featuring Ronald McDonald drinking water from a water cooler.
  • Too Many Treats: (Found) This advert had the characters playing as if they were in a playground while singing a song about treats. The advert was recovered on April 24, 2021, by YouTuber "{insert channel name here}". The lyrics can also be found on CreamCheese.
  • Exercising: (Found) This advert featured the characters doing activities and playing football/soccer with the bouncy ball creature. The advert was recovered on June 30, 2017, by YouTuber Gondarth.

At the end of the songs, it would return to Ronald McDonald in the playroom. He would usually be shown doing an activity related to the song, like juggling fruit or keeping fit, while explaining to the viewer tips on healthy living. The adverts would end with the URL for the YumChums website as well as Ronald saying "It's what I eat, and what I do", before ending with the recognisable McDonald's slogan.

Lyrics of the Songs[edit | edit source]

Five-A-Day (Found)[edit | edit source]

We're looking for our veggies, 5 a day is what we need.
We've got to have our veggies today, hey hey!
We're feeling kinda fruity, come on now be good to me!
We've got to have'em all to play, hey hey!

We're looking for our veggies, 5 a day is what we need.
We've got to have our veggies today, hey hey!

5, gimme 5. Gimme gimme gimme 5-a-day!
5, gimme 5. Gimme gimme gimme 5-a-day!

We're feeling kinda fruity, come on now be good to me!
We've got to have'em all to play, hey hey HEY!

Too Many Treats (Found)[edit | edit source]

Don't let your YumChums get glum,
put healthy stuff in your tum!
Think about the things you eat,
don't give us too many treats!
Runabout, jump around and play
and you will feel yummy every day.<be>

Availability[edit | edit source]

For a while, these advertisements were considered to be lost media, only having the images taken from the 2006 McDonald's Report showcasing what appears to be for the YumChums website. Speaking of which, the .swf file from the site has been archived, but the only thing that remains is the loading screen.

However, come June 2017, two of the advertisements were found from two Nick Jr. continuities by YouTuber Gondarth, being the "5-A-Day" and "Excercise" spots. Additionally the "Too Many Treats" spot was found and uploaded by YouTuber BlueFrog on April 2021, leaving to only one advertisement to be found and uploaded.

Videos[edit | edit source]

The advert for Five-A-Day.
The advert for Too Many Treats.
The advert for Exercise.

External Links[edit | edit source]