Esurance (found Speed Racer movie tie-in commercial from insurance company; 2008): Difference between revisions

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{{InfoboxLost
{{InfoboxFound
|title=<center>Esurance: "Speed Racer"</center>
|title=<center>Speed Racer (Esurance commercial)</center>
|image=speed00.jpg
|image=speed00.jpg
|imagecaption=Promotional image for Esurance's ''Speed Racer'' tie-in.
|imagecaption=Promotional image for Esurance's ''Speed Racer'' tie-in.
|status=<span style="color:orange;">'''Partially Found'''</span>
|status=<span style="color:green;">'''Found'''</span>
|datefound=2 Sep 2022
|foundby=[https://youtube.com/user/slickbluesuede slickbluesuede]
}}
}}
Among the sponsorship deals arranged for Lana and Lily Wachowski's 2008 film adaptation of '''''Speed Racer''''' was with American online insurance company Esurance. Their tie-in website, which can no longer be found and even less fortunately was not recovered by the Wayback Archive, hosted behind-the-scenes interviews, wallpapers, film clips, renders and sweepstakes, the grand prize winner earning a two-night stay in Los Angeles and a tour of the Warner Bros. Studios.<ref>https://www.awn.com/news/gear-esurance-speed-racer-sweepstakes</ref> Despite of this strategy, ''Speed Racer'' made around $100 million less than its budget on opening weekend and received lukewarm reception from critics. However, it would receive a gradual cult interest among critics and fans following its its release, its style in particular being influential to filmmakers Phil Lord and Christopher Miller.


Part of Esurance's tie-in was a TV commercial, directed by Chris Hauge for WildBrain, which saw their controversial animated mascot Erin Esurance driving a pink moped to the film's premiere. This commercial was available on YouTube for a brief period of time, but was removed and supposedly never recovered since. A high quality copy of the commercial was embedded via Vimeo onto the official website for Halo Pictures, Hauge's production company,<ref>http://www.halopictures.com/speedracer.html</ref> but although the website is still online, all videos featured were unwittingly privatized at one point since 2011 by Hauge, the ''Speed Racer'' commercial included, with no means of access. As a result, this is the only known Esurance commercial in the Erin campaign to have not resurfaced as of November 2018. The closest this ad could come to a full resurface was in the form of stills captured by fan David Alan Ward.<ref>http://otaku.absolutelypointless.net/gallery/esurance/speed.html</ref>
Among the sponsorship deals arranged for Lana and Lily Wachowski's 2008 film adaptation of ''Speed Racer'' was with American online insurance company Esurance. Their tie-in website, which can no longer be found and even less fortunately, was not recovered by the Wayback Machine, hosted behind-the-scenes interviews, wallpapers, film clips, renders and sweepstakes, the grand prize winner earning a two-night stay in Los Angeles and a tour of the Warner Bros. Studios.<ref>[https://awn.com/news/gear-esurance-speed-racer-sweepstakes Animation World Network article about the ''Speed Racer'' Esurance sweepstakes.] Retrieved 23 Nov '18</ref> '''Part of Esurance's tie-in was a TV commercial''', directed by Chris Hauge for WildBrain, which saw their controversial animated mascot Erin Esurance driving a pink moped to the film's premiere. Despite of this strategy, ''Speed Racer'' made around $100 million less than its budget on opening weekend and received lukewarm reception from critics. However, it would receive a gradual cult interest among critics and fans following its release, its style, in particular, being influential to filmmakers Phil Lord and Christopher Miller.  


The character of Erin was retired in 2010, due to a declining interest and gratuitous association with internet pornography, which took up the majority of online image search results for the character.
The character of Erin was retired in 2010, due to a declining interest and gratuitous association with internet pornography, which took up the majority of online image search results for the character.


<gallery>
==Availability==
This commercial was available on YouTube for a brief period of time but was removed and supposedly never recovered since. A high-quality copy of the commercial was embedded via Vimeo onto the official website for Halo Pictures, Hauge's production company,<ref>[http://halopictures.com/speedracer.html Halo Picture webpage where the commercial was originally uploaded onto.] Retrieved 23 Nov '18</ref> but although the website is still online, all videos featured were unwittingly privatized at one point in 2011 by Hauge, the ''Speed Racer'' commercial included, with no means of access. As a result, this was the only known Esurance commercial in the Erin campaign to have not resurfaced as of November 2018. The closest this ad could come to a full resurface was in the form of stills captured by fan David Alan Ward.
 
On July 6th, 2021, a 12-second cut of the commercial recovered from Halo's website was uploaded to YouTube by user theok25.
 
On September 2nd, 2022, YouTuber ''slickbluesuede'' uploaded a commercial compilation shown during a broadcast of WWE ECW on Sci-Fi from May 2nd, 2008 to their channel. Among the commercials featured was the full Esurance ''Speed Racer'' commercial, which can be seen below.
==Gallery==
===Images===
<gallery mode=packed heights=150px>
speed00b.jpg|Another promotional image.
speed00b.jpg|Another promotional image.
speed01a.jpg
speed02.jpg
speed03b.jpg
speed03e.jpg
speed04b.jpg
speed04f.jpg
speed05a.jpg
speed05b.jpg
speed05c.jpg
speed06.jpg
speed07f.jpg
</gallery>
</gallery>
===Videos===
{{Video|perrow  =3
  |service1    =youtube
  |id1          =68fAm4hysSo
  |description1 =12-second cut of the commercial, excluding the movie footage.
  |service2    =youtube
  |id2          =zYD_2OcaNMs
  |description2 =The compilation of recorded commercial breaks from which the full commercial was found.
  |service3    =youtube
  |id3          =cJ6K33-97Qo
  |description3 =The full commercial on its own.
}}
==See Also==
*[[The New Adventures of Speed Racer (partially lost American reboot of 1967 anime racing series; 1993)]]
*[[Speed Racer Lives (found Flash animated web series; 2006)]]
==External Links==
*[http://otaku.absolutelypointless.net/gallery/esurance/speed.html Tumblr page with many screenshots of the commercial.]


==Reference==
==Reference==
{{reflist}}
{{reflist}}


[[Category:Lost advertising and interstitial material|Esurance: "Speed Racer"]]
[[Category:Found advertising and interstitial material]]
[[Category:Lost animation|Esurance: "Speed Racer"]]
[[Category:Found animation]]
[[Category:Lost TV|Esurance: "Speed Racer"]]
[[Category:Found media]]
[[Category:Partially found media|Esurance: "Speed Racer"]]

Latest revision as of 20:55, 10 March 2023

Speed00.jpg

Promotional image for Esurance's Speed Racer tie-in.

Status: Found

Date found: 2 Sep 2022

Found by: slickbluesuede


Among the sponsorship deals arranged for Lana and Lily Wachowski's 2008 film adaptation of Speed Racer was with American online insurance company Esurance. Their tie-in website, which can no longer be found and even less fortunately, was not recovered by the Wayback Machine, hosted behind-the-scenes interviews, wallpapers, film clips, renders and sweepstakes, the grand prize winner earning a two-night stay in Los Angeles and a tour of the Warner Bros. Studios.[1] Part of Esurance's tie-in was a TV commercial, directed by Chris Hauge for WildBrain, which saw their controversial animated mascot Erin Esurance driving a pink moped to the film's premiere. Despite of this strategy, Speed Racer made around $100 million less than its budget on opening weekend and received lukewarm reception from critics. However, it would receive a gradual cult interest among critics and fans following its release, its style, in particular, being influential to filmmakers Phil Lord and Christopher Miller.

The character of Erin was retired in 2010, due to a declining interest and gratuitous association with internet pornography, which took up the majority of online image search results for the character.

Availability

This commercial was available on YouTube for a brief period of time but was removed and supposedly never recovered since. A high-quality copy of the commercial was embedded via Vimeo onto the official website for Halo Pictures, Hauge's production company,[2] but although the website is still online, all videos featured were unwittingly privatized at one point in 2011 by Hauge, the Speed Racer commercial included, with no means of access. As a result, this was the only known Esurance commercial in the Erin campaign to have not resurfaced as of November 2018. The closest this ad could come to a full resurface was in the form of stills captured by fan David Alan Ward.

On July 6th, 2021, a 12-second cut of the commercial recovered from Halo's website was uploaded to YouTube by user theok25.

On September 2nd, 2022, YouTuber slickbluesuede uploaded a commercial compilation shown during a broadcast of WWE ECW on Sci-Fi from May 2nd, 2008 to their channel. Among the commercials featured was the full Esurance Speed Racer commercial, which can be seen below.

Gallery

Images

Videos

12-second cut of the commercial, excluding the movie footage.

The compilation of recorded commercial breaks from which the full commercial was found.

The full commercial on its own.

See Also

External Links

Reference