Esurance (found Speed Racer movie tie-in commercial from insurance company; 2008): Difference between revisions
No edit summary |
No edit summary |
||
| Line 1: | Line 1: | ||
{{ | {{InfoboxFound | ||
|title=<center>Speed Racer (Esurance commercial)</center> | |title=<center>Speed Racer (Esurance commercial)</center> | ||
|image=speed00.jpg | |image=speed00.jpg | ||
|imagecaption=Promotional image for Esurance's ''Speed Racer'' tie-in. | |imagecaption=Promotional image for Esurance's ''Speed Racer'' tie-in. | ||
|status=<span style="color: | |status=<span style="color:green;">'''Found'''</span> | ||
|datefound=23 Sep 2022 | |||
|foundby=[https://youtube.com/user/slickbluesuede slickbluesuede] | |||
}} | }} | ||
Among the sponsorship deals arranged for Lana and Lily Wachowski's 2008 film adaptation of ''Speed Racer'' was with American online insurance company Esurance. Their tie-in website, which can no longer be found and even less fortunately was not recovered by the Wayback Machine, hosted behind-the-scenes interviews, wallpapers, film clips, renders and sweepstakes, the grand prize winner earning a two-night stay in Los Angeles and a tour of the Warner Bros. Studios.<ref>[https://www.awn.com/news/gear-esurance-speed-racer-sweepstakes Animation World Network article about the ''Speed Racer'' Esurance sweepstakes.] Retrieved 23 Nov '18</ref> Despite of this strategy, ''Speed Racer'' made around $100 million less than its budget on opening weekend and received lukewarm reception from critics. However, it would receive a gradual cult interest among critics and fans following its release, its style, in particular, being influential to filmmakers Phil Lord and Christopher Miller. | Among the sponsorship deals arranged for Lana and Lily Wachowski's 2008 film adaptation of ''Speed Racer'' was with American online insurance company Esurance. Their tie-in website, which can no longer be found and even less fortunately was not recovered by the Wayback Machine, hosted behind-the-scenes interviews, wallpapers, film clips, renders and sweepstakes, the grand prize winner earning a two-night stay in Los Angeles and a tour of the Warner Bros. Studios.<ref>[https://www.awn.com/news/gear-esurance-speed-racer-sweepstakes Animation World Network article about the ''Speed Racer'' Esurance sweepstakes.] Retrieved 23 Nov '18</ref> Despite of this strategy, ''Speed Racer'' made around $100 million less than its budget on opening weekend and received lukewarm reception from critics. However, it would receive a gradual cult interest among critics and fans following its release, its style, in particular, being influential to filmmakers Phil Lord and Christopher Miller. | ||
'''Part of Esurance's tie-in was a TV commercial''', directed by Chris Hauge for WildBrain, which saw their controversial animated mascot Erin Esurance driving a pink moped to the film's premiere. This commercial was available on YouTube for a brief period of time, but | '''Part of Esurance's tie-in was a TV commercial''', directed by Chris Hauge for WildBrain, which saw their controversial animated mascot Erin Esurance driving a pink moped to the film's premiere. This commercial was available on YouTube for a brief period of time, but had been removed and remained unrecovered for the longest time. A high-quality copy of the commercial was embedded via Vimeo onto the official website for Halo Pictures, Hauge's production company,<ref>[http://www.halopictures.com/speedracer.html Halo Picture webpage where the commercial was originally uploaded onto.] Retrieved 23 Nov '18</ref> but although the website is still online, all videos featured were unwittingly privatized at one point since 2011 by Hauge, the ''Speed Racer'' commercial included, with no means of access. The closest that this ad had come to a full resurface was in the form of stills captured by fan David Alan Ward. | ||
The character of Erin was retired in 2010, due to a declining interest and gratuitous association with internet pornography, which took up the majority of online image search results for the character. | The character of Erin was retired in 2010, due to a declining interest and gratuitous association with internet pornography, which took up the majority of online image search results for the character. | ||
On September 23rd, 2022, YouTube user slickbluesuede uploaded a compilation of commercials broadcast on The CW on May 2nd, 2008 to their channel. Among these was the full version of the ''Speed Racer'' Esurance commercial, which can be viewed below. | |||
==Gallery== | ==Gallery== | ||
===Images=== | ===Images=== | ||
<gallery mode=packed heights=150px> | <gallery mode=packed heights=150px> | ||
speed00b.jpg|Another promotional image. | speed00b.jpg|Another promotional image. | ||
</gallery> | </gallery> | ||
===Videos=== | ===Videos=== | ||
{{Video|perrow =1 | {{Video|perrow =1 | ||
|service1 =youtube | |service1 =youtube | ||
|id1 = | |id1 =cJ6K33-97Qo | ||
|description1 =12-second cut of the commercial. | |description1 =12-second cut of the commercial. | ||
}} | }} | ||
| Line 43: | Line 35: | ||
{{reflist}} | {{reflist}} | ||
[[Category: | [[Category:Found media]] | ||
Revision as of 10:35, 29 September 2022
Promotional image for Esurance's Speed Racer tie-in.
Status: Found
Date found: 23 Sep 2022
Found by: slickbluesuede
Among the sponsorship deals arranged for Lana and Lily Wachowski's 2008 film adaptation of Speed Racer was with American online insurance company Esurance. Their tie-in website, which can no longer be found and even less fortunately was not recovered by the Wayback Machine, hosted behind-the-scenes interviews, wallpapers, film clips, renders and sweepstakes, the grand prize winner earning a two-night stay in Los Angeles and a tour of the Warner Bros. Studios.[1] Despite of this strategy, Speed Racer made around $100 million less than its budget on opening weekend and received lukewarm reception from critics. However, it would receive a gradual cult interest among critics and fans following its release, its style, in particular, being influential to filmmakers Phil Lord and Christopher Miller.
Part of Esurance's tie-in was a TV commercial, directed by Chris Hauge for WildBrain, which saw their controversial animated mascot Erin Esurance driving a pink moped to the film's premiere. This commercial was available on YouTube for a brief period of time, but had been removed and remained unrecovered for the longest time. A high-quality copy of the commercial was embedded via Vimeo onto the official website for Halo Pictures, Hauge's production company,[2] but although the website is still online, all videos featured were unwittingly privatized at one point since 2011 by Hauge, the Speed Racer commercial included, with no means of access. The closest that this ad had come to a full resurface was in the form of stills captured by fan David Alan Ward.
The character of Erin was retired in 2010, due to a declining interest and gratuitous association with internet pornography, which took up the majority of online image search results for the character.
On September 23rd, 2022, YouTube user slickbluesuede uploaded a compilation of commercials broadcast on The CW on May 2nd, 2008 to their channel. Among these was the full version of the Speed Racer Esurance commercial, which can be viewed below.
Gallery
Images
Another promotional image.
Videos
See Also
- The New Adventures of Speed Racer (partially lost American reboot of 1967 anime racing series; 1993)
- Speed Racer Lives (found Flash animated web series; 2006)
External Links
Reference
- ↑ Animation World Network article about the Speed Racer Esurance sweepstakes. Retrieved 23 Nov '18
- ↑ Halo Picture webpage where the commercial was originally uploaded onto. Retrieved 23 Nov '18