OPS-PIA Ripped Doll (found Filipino child abuse PSA; 1997)

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Side by side.png

Left side: Recreation of Archi; Right side: The scene in the PSA

Status: Found

Date found: 20 Jun 2022

Found by: Franztendo64

"Maynika", commonly known as the, OPS-PIA Ripped Doll commercial was a Filipino child abuse PSA aired in the late 1990s and early 2000s. The commercial is known to be unsettling due to its content that highlighted a visual representation of child abuse. It was made for National Children's Month in October 1997.

Info[edit | edit source]

The PSA featured a beaten-up doll getting smashed or ripped apart in a dark background according to eyewitnesses. The doll's face then changes over time. Other eyewitnesses claim they hear sounds of a girl crying while a male voice is shouting and beating at her (presumably her father).[1] After the doll has been smashed, the hand appears and blocks the screen.[2]

It was said to be aired on Studio 23 during NCAA, morning cartoons on ABS-CBN[2] and Eat Bulaga on GMA 7.[3] It was reaired on 2001 during the senatorial elections.[4] It was said to be aired during the morning and the afternoon according to claims and was said to be from the Council of Welfare and Children, aired along with the "Per Kilo" PSA.[5]

On December 18, 2021, Facebook user Archi posted again on The Spooky Advertisements History Group about the PSA, this time with his recreation made on MS Paint. There are users speculating the PSA is from the social welfare program Bantay Bata 163. An eyewitness also remembers the doll being a Barbie doll.

Availability[edit | edit source]

According to those who remembered the commercial, the PSA used to be on YouTube but was removed sometime in 2016.[6] The said reason for this termination was the content of PSA being disturbing in nature. An eyewitness said he saw the PSA on YouTube in 2010.[7]

On June 20, 2022, Franztendo64 found the commercial and posted it on r/Philippines.[8] News was then passed to TPAHG (The Philippine Advertisement History Group) and TSAG (The Spooky Advertisements History Group) and members confirmed it indeed is the lost PSA. It's also been confirmed that the commercial was indeed made by OPS-PIA-KBP and the Council of Welfare and Children.

External Links[edit | edit source]

References[edit | edit source]