McDonald's "Archy Dancing" advertisement (lost commercial from fast food franchise; early 1960s): Difference between revisions
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The existence of Archy is documented through a scattered collection of memorabilia, from gift bags to pin badges, to toys from early proto-Happy-Meals. He was introduced as a replacement to the older mascot, Speedee, some time between 1961 and 1962. <ref name="double"> [https://www.thedailymeal.com/eat/under-golden-arches-mcdonald-s-logos-through-years-slideshow/slide-5] </ref> Sources are disputed as to the exact year; vlog footage from a McDonald's museum (recorded by Adam The Woo) shows an informational plaque stating 'circa 1961' <ref name="img"> [https://storage.proboards.com/6020674/thumbnailer/yxMmTyOyQJbvPLUDxXE0.png] </ref>, but multiple online news reports give 1962, suggesting that this may be more accurate, or roll-out of the character was perhaps done in stages. <ref name="cb"> [https://www.creativebloq.com/logo-design/mcdonalds-logo-short-11135325] </ref> <ref name="retire"> [https://openlab.citytech.cuny.edu/gbentoglio-eportfolio/2015/12/07/mcdonalds-logo-history-report/]</ref> | The existence of Archy is documented through a scattered collection of memorabilia, from gift bags to pin badges, to toys from early proto-Happy-Meals. He was introduced as a replacement to the older mascot, Speedee, some time between 1961 and 1962. <ref name="double"> [https://www.thedailymeal.com/eat/under-golden-arches-mcdonald-s-logos-through-years-slideshow/slide-5] </ref> Sources are disputed as to the exact year; vlog footage from a McDonald's museum (recorded by Adam The Woo) shows an informational plaque stating 'circa 1961' <ref name="img"> [https://storage.proboards.com/6020674/thumbnailer/yxMmTyOyQJbvPLUDxXE0.png] </ref>, but multiple online news reports give 1962, suggesting that this may be more accurate, or roll-out of the character was perhaps done in stages. <ref name="cb"> [https://www.creativebloq.com/logo-design/mcdonalds-logo-short-11135325] </ref> <ref name="retire"> [https://openlab.citytech.cuny.edu/gbentoglio-eportfolio/2015/12/07/mcdonalds-logo-history-report/]</ref> | ||
Archy would of course go on to be replaced by Ronald McDonald, who first started appearing in TV advertisements in the mid 1960s. By 1965, one source suggests discussions to officially 'retire' Archy were underway <ref name="retire" />. One alternate source suggests a lawsuit by a DJ named Archie was a contributing factor, although this claim has not been substantiated as of yet. <ref name="dj"> [https://www.fftoydatabase.com/2018/02/mcdonalds-1964-archie-bag.html] </ref> Despite this, the McDonald's museum source claims that a TV featuring Archy did in fact air, though it has apparently been lost to time. This is also corroborated by a previously discussed article. <ref name="cb" /> Both sources describe an ad in which Archy is dancing on a countertop. | Archy would of course go on to be replaced by Ronald McDonald,''' who first started appearing in TV advertisements in the mid 1960s.''' | ||
By 1965, one source suggests discussions to officially 'retire' Archy were underway <ref name="retire" />. One alternate source suggests a lawsuit by a DJ named Archie was a contributing factor, although this claim has not been substantiated as of yet. <ref name="dj"> [https://www.fftoydatabase.com/2018/02/mcdonalds-1964-archie-bag.html] </ref> Despite this, the McDonald's museum source claims that a TV featuring Archy did in fact air, though it has apparently been lost to time. This is also corroborated by a previously discussed article. <ref name="cb" /> Both sources describe an ad in which Archy is dancing on a countertop. | |||
==Gallery== | ==Gallery== | ||
Revision as of 14:47, 24 July 2021
Archy McDonald, retired mascot of the popular fast food chain
Status: Lost
Tags: Historic Food Fast Food Advertisements Mascots
Archy was a McDonald's mascot that predated Ronald McDonald and other characters such as Grimace and the Hamburgler.
The existence of Archy is documented through a scattered collection of memorabilia, from gift bags to pin badges, to toys from early proto-Happy-Meals. He was introduced as a replacement to the older mascot, Speedee, some time between 1961 and 1962. [1] Sources are disputed as to the exact year; vlog footage from a McDonald's museum (recorded by Adam The Woo) shows an informational plaque stating 'circa 1961' [2], but multiple online news reports give 1962, suggesting that this may be more accurate, or roll-out of the character was perhaps done in stages. [3] [4]
Archy would of course go on to be replaced by Ronald McDonald, who first started appearing in TV advertisements in the mid 1960s.
By 1965, one source suggests discussions to officially 'retire' Archy were underway [4]. One alternate source suggests a lawsuit by a DJ named Archie was a contributing factor, although this claim has not been substantiated as of yet. [5] Despite this, the McDonald's museum source claims that a TV featuring Archy did in fact air, though it has apparently been lost to time. This is also corroborated by a previously discussed article. [3] Both sources describe an ad in which Archy is dancing on a countertop.
Gallery
Images
Museum Plaque
One of many examples of Archy promotional goods
A 60s toy featuring Archy
![[2]](https://storage.proboards.com/6020674/thumbnailer/yxMmTyOyQJbvPLUDxXE0.png){kind=link}