Lurpak (partially lost Aardman Animations commercials for Danish butter brand; 1990s): Difference between revisions

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{{InfoboxLost
{{InfoboxLost
|title=<center>Lurpak commercials</center>
|title=<center>Lurpak commercials</center>
|image=Lurpak ad.jpg
|image=2959709.jpg
|imagecaption=An ad for Lurpak butter.
|imagecaption=The Douglas character.
|status=<span style="color:orange;">'''Partially Lost'''</span>
|status=<span style="color:orange;">'''Partially Lost'''</span>
}}
}}
One of the various series of commercials created by British animation studio Aardman is for the '''Lurpak''' brand, centered around the character of Douglas (who is made out of butter) and his trumpet and the female narrator that often gets annoyed by him.


[[Wallace and Gromit Sumitomo Life ad (lost animated Japanese commercial; 1990s)|Wallace and Gromit Sumitomo Life ad]] One of the various Aardman Cuprinol Commercials (1988-1997?) |series of commercials]] created by British animation studio Aardman is for the '''Lurpak''' brand, and centers around the character of Douglas (who is made out of butter) and his trumpet and the female narrator that often gets annoyed by him.
Many of the adverts were uploaded to the internet through YouTube, though some of them cannot be found in their original versions or at all. There was a Douglas videotape released that went through ads made to that point that featured some otherwise unseen. To coincide with the 1992 Olympics, Lurpak had a special "Gold Coins" promotion and six<ref>http://www.unitedagents.co.uk/tristan-oliver</ref> Douglas adverts to go with it, in which he tries out a lot of different sports that his food-based and sized surroundings will allow him. There were the following:


Many of the adverts were uploaded to the internet through YouTube, though some of them cannot be found in their complete versions. For instance, to coincide with the 1992 Olympics, Lurpak had a special "Gold Coins" promotion and a Lurpak Douglas advert to go with it, in which he tries out a lot of different sport that his food-based and sized surroundings will allow him. This ad can partially be found online in that it has an introduction from Aardman animator Peter Lord and subsequent narration from him over it, with footage that is also possibly cut.
==Ads==
{| class="wikitable" style="text-align:center"
|-
! style="background-color:lightblue" | #
! style="background-color:lightblue" | Ad Title
! style="background-color:lightblue" | Status
! style="background-color:lightblue" | Notes
|-
|1||Hurdling (over napkins down the dining table)||<span style="color:orange;">'''Partially Found'''||Footage seen in the Douglas video.
|-
|2||Diving (Into cake mix from a bread knife)||<span style="color:green;">'''Found'''||
|-
|3||Weightlifting (using carrot slices on a cocktail stick)||<span style="color:orange;">'''Partially Found'''||Footage seen in the Douglas video.
|-
|4||Discus (Carrot slice again)||<span style="color:green;">'''Found'''||
|-
|5||(Trampolining on bread)||<span style="color:orange;">'''Partially Found'''||Footage is seen in the Douglas video.
|-
|6||(Running)||<span style="color:orange;">'''Partially Found'''||Footage is seen in the Douglas video.
|}
 
Another ad had the narrator forcing the uncooperative Douglas into the shot and to speak properly to the camera. This can be found, but only as presented in the Douglas video.


Another one of the ads had the narrator forcing the uncooperative Douglas into shot and to speak properly to the camera. This too can only currently be found in such cut form.
==Unknown Still==
In ''Aardman: An Epic Journey Taken One Frame at a Time'', there still an unknown Lurpak advert. This may not have resemblance with any adverts currently available online, but Douglas's expression does look it may have been from the end of [https://www.youtube.com/watch?v=UuTO3xZ37Gg the "Asleep" ad]. Looking at the still for "Love Story" used for this article's image, there are also visual discrepancies between it and any actual frames from the ad, so it could just be another case of that rather than an unknown advert.


The full (or at least narration-less) versions of the ads can currently be found nowhere.
[[File:Scan 20190820 cut.png|thumb|center|300px|The unknown still.]]


==Videos==
==Gallery==
{{Video|perrow  =3
  |service1    =youtube
  |id1          =g4n3w3KI-Fc
  |description1 =The Douglas video version of the "Rascal" ad.
  |service2    =youtube
  |id2          =_T39gh6SkVM
  |description2 =The Douglas video version of the "Olympics" ad and footage of #3, #5 & #6.
  |service3    =youtube
  |id3          =iLCkjLjXvRc
  |description3 =Discus
}}
{{Video|perrow  =3
  |service1    =youtube
  |id1          =3ktb_y5Ujug
  |description1 =The Douglas Video with footage of #1 (9:45 - 9:47).
  |service2    =youtube
  |id2          =dKWbi7KrMfQ
  |description2 =The Collective Animation Archive's #3 reconstruction.
  |service3    =youtube
  |id3          =k4-ozf8iiFM
  |description3 =The Collective Animation Archive's #5 reconstruction.
}}
==See Also==
*[[Aardman's various ads (partially found stop-motion animated commercials; 1980s-2010s)]]
*[[Pib & Pog - original college animation (lost animated short; early 1990s)]]
*[[A Grand Day Out (lost Peter Hawkins' "Gromit" dialogue from stop-motion animated film; 1989)]]
*[[Sumitomo "Wallace & Gromit" (partially found Japanese commercial; 2000-2001)]]


{| class="wikitable" style="margin: auto;"
==References==
|- style="vertical-align:top;"
{{reflist}}
{{#ev:youtube|https://www.youtube.com/watch?v=g4n3w3KI-Fc|320x240|right|The cut/narrated version of the "Rascal" ad.|frame}}
{{#ev:youtube|https://www.youtube.com/watch?v=_T39gh6SkVM|320x240|right|The cut/narrated version of the "Olympics" ad.|frame}}
|}


[[Category:Lost advertising and interstitial material]]
[[Category:Lost animation]]
[[Category:Lost animation]]
[[Category:Lost TV]]
[[Category:Lost TV]]
[[Category:Partially lost media]]
[[Category:Partially lost media]]

Revision as of 08:46, 2 November 2021

2959709.jpg

The Douglas character.

Status: Partially Lost

One of the various series of commercials created by British animation studio Aardman is for the Lurpak brand, centered around the character of Douglas (who is made out of butter) and his trumpet and the female narrator that often gets annoyed by him.

Many of the adverts were uploaded to the internet through YouTube, though some of them cannot be found in their original versions or at all. There was a Douglas videotape released that went through ads made to that point that featured some otherwise unseen. To coincide with the 1992 Olympics, Lurpak had a special "Gold Coins" promotion and six[1] Douglas adverts to go with it, in which he tries out a lot of different sports that his food-based and sized surroundings will allow him. There were the following:

Ads

# Ad Title Status Notes
1 Hurdling (over napkins down the dining table) Partially Found Footage seen in the Douglas video.
2 Diving (Into cake mix from a bread knife) Found
3 Weightlifting (using carrot slices on a cocktail stick) Partially Found Footage seen in the Douglas video.
4 Discus (Carrot slice again) Found
5 (Trampolining on bread) Partially Found Footage is seen in the Douglas video.
6 (Running) Partially Found Footage is seen in the Douglas video.

Another ad had the narrator forcing the uncooperative Douglas into the shot and to speak properly to the camera. This can be found, but only as presented in the Douglas video.

Unknown Still

In Aardman: An Epic Journey Taken One Frame at a Time, there still an unknown Lurpak advert. This may not have resemblance with any adverts currently available online, but Douglas's expression does look it may have been from the end of the "Asleep" ad. Looking at the still for "Love Story" used for this article's image, there are also visual discrepancies between it and any actual frames from the ad, so it could just be another case of that rather than an unknown advert.

The unknown still.

Gallery

The Douglas video version of the "Rascal" ad.

The Douglas video version of the "Olympics" ad and footage of #3, #5 & #6.

Discus

The Douglas Video with footage of #1 (9:45 - 9:47).

The Collective Animation Archive's #3 reconstruction.

The Collective Animation Archive's #5 reconstruction.

See Also

References