Cadbury Land (partially found series of animated commercials from British confectionery company; 1998-2001)
Cadbury Land was a set of British television advertisements from Cadbury, running from mid-1998 to 2001 and featured characters designed around Cadbury products.
Origin[edit | edit source]
It was intended for younger audiences and took place in Cadbury Land. This was the result of the Cadbury Land "umbrella" rebrand of the young children based Cadbury products, so the personalities were based on children's love of likable characters placed in a world of their own, and each character's persona reflects their brand, and also gives an endearing way to make their product.
Surfaced Content[edit | edit source]
The first of the adverts was notably animated by John Kricfalusi and Spumco (the people behind Ren & Stimpy) and voiced entirely by Neville John "Noddy" Holder of Slade. It was showcased on Spumco's website with the following quote:
"Like the Aoki commercial, this one was aired in a foreign land (England), and it has a line in a strange tongue... "Eeeee... Dat wud a bit of a laff wudn't it?" Don't ask us what it means."
The rebrand was by no means unsuccessful, spawning merchandise and a Cadbury World Cadbury Land attraction, but the campaign (or at least the ads) ended in 2001, possibly because its original target audience had gained new interests.
Even though these characters are some of the more obscure across fans of Cadbury (especially in comparison to the Yowies), barely any of their adverts have been reseen on the internet in either singular uploads or ad breaks. Until April 2019, only the Spumco ad had resurfaced to the internet, and that was only because it was available on Spumco's website in the past. Any other ads were produced by such studios as Passion Pictures and almost all of them are currently nowhere to be found, although they may have included four ads with Giant Buttons and one where the gang is playing hide and seek. Not even John Kricfalusi remembers his work on the campaign. However, on April 7, 2019, YouTube user Daniel Carter uploaded an ad break from 2000, taken during an episode of Brookside on Channel 4, featuring a 10-second animated advert by Passion for the Shush brand, marking the first time since the Spumco ad that an advert from this campaign has been rediscovered. It has since been removed, but the ad was recovered by The Hall of Advertising and posted onto their channel.
The ads for Giant Buttons, directed by Chris Hauge, were reported at Animation World Network with titles and descriptions included. A series of four 10-second ads, they revolved around the product's eponymous character delivering often outlandish advice to young girls. The titles of the ads along with her messages are as follows:
- Boy Bands - If their favorite boy band breaks up, "find a new one."
- Parents - If their parents embarrass them to much, they should emigrate to a desert island.
- Boys - Giant Buttons escapes from a young boy trying to kiss her. "Boys - always play hard to get, 'cause they'll love you even more."
- Fashion - She brings her whole wardrobe out of her door. "If you can't decide what to wear to a party...take everything."
Gallery[edit | edit source]
Reference[edit | edit source]
- An Animation World Network article on the Cadbury Land ads for Giant Buttons. Retrieved 13 Jan '19