Asi Se Juega Mario & Sonic en los Juegos Olímpicos London 2012 (lost Mexican TV promotional bumpers of event; 2012)

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Asi Se Juega Mario & Sonic en los Juegos Olímpicos London 2012 were a series of 17 television bumpers aired on the Mexican television channel Canal 5 during The London 2012 Summer Olympics. The bumpers had the purpose to promote Mario & Sonic at the London 2012 Olympic Games but had the additional purpose of educating uninformed and younger audience on how each sport played alongside it's rules.

In around July of 2012, Ken Balough, Digital Brand Manager at SEGA of America made the following announcement: En SEGA estamos orgullosos de asociarnos con Televisa Deportes y 3nMedia durante los Juegos Olímpicos Londres 2012. Televisa Deportes es el líder en transmisión de deportes en México, y estamos muy entusiasmados en mostrar nuestra franquicia de Mario & Sonic en conjunto con la transmisión de los Juegos Olímpicos por parte de Televisa Deportes. Este es el espíritu de los Juegos Olímpicos; la cooperación, celebración y sana competencia entre diferentes culturas todas unidas por el deporte.

As the announcement suggest, this was a collaboration between SEGA of America (Game Developer), Televisa (Broadcaster) and 3nMedia (Marketing), Although Mario appears in theses bumpers, it's unclear how much involvement Nintendo had in this effort.

Availability[edit | edit source]

The only known surviving footage to prove it's existence are YouTube videos from KidVG which is a reaction video from a recording of the live broadcast uploaded by MarioTanooki 595 (Channel & video seem to be deleted), and AlanWarpZone's recording of the broadcast. Other than these videos, full length high quality access of theses bumpers are lost but were once available in the Televisa Deportes website (website subpage is currently removed)

Gallery[edit | edit source]

Notes[edit | edit source]

By using the WayBack Machine, on the Televisa Deportes website on July 14-30, 2012, a video on the right can be seen featuring a backfacing Mario alongside an original Mario Bros. logo. The video is unavailable to watch. In 2019, Televisa Deportes changed its name to TUDN

See Also[edit | edit source]

References[edit | edit source]

1↑ KidVG's reaction video:

2↑ AlanWarpZone's recording:

3↑ Play Reactor's article:

4↑ SEGA Mexico's tweet:

5↑ Televisa Deportes website (Through the Way Back Machine):

Así se juega Mario & Sonic.png

Mario & Sonic at the London 2012 Olympic Games footage being used to explain sports featured in the Olympic games

Status: Lost