All Dogs Go to Heaven (partially found Proctor & Gamble TV promotions for VHS release of animated film; 1990): Difference between revisions
AlbertHamik (talk | contribs) (article discussing lost media of an advertising campaign for the 1990 VHS release of All Dogs Go to Heaven.) |
AlbertHamik (talk | contribs) No edit summary |
||
| Line 6: | Line 6: | ||
}} | }} | ||
In 1990, following on the commercial and critical disappointment of the 1989 Don Bluth film ''All Dogs Go to Heaven'', MGM/UA collaborated with Proctor & Gamble for an advertising campaign to promote the VHS release of the movie. This campaign, costing over $13 million, consisted of newly animated footage by Don Bluth's US studio, showing the films characters giving each other the tape for the holidays, and also a separate advert for Downey detergent showing live action dogs discussing the film while their owner's were at the store purchasing Downey and the movie on VHS. Despite the odd pairing, it seemed to have paid off as the VHS of ''All Dogs Go to Heaven'' was a huge success at the time. As of writing this article, it's not known if any of this advertising has survived.<ref>[http://www.cataroo.com/DBdogs.html Online reference to the advertising campaign, presumably taken from a rare text about Don Bluth's work.] Retrieved 31 Jul '17</ref> | In 1990, following on the commercial and critical disappointment of the 1989 Don Bluth film ''All Dogs Go to Heaven'', MGM/UA collaborated with Proctor & Gamble for an advertising campaign to promote the VHS release of the movie. This campaign, costing over $13 million, consisted of newly animated footage by Don Bluth's US studio, showing the films characters giving each other the tape for the holidays, and also a separate advert for Downey detergent showing live action dogs discussing the film while their owner's were at the store purchasing Downey and the movie on VHS. | ||
Despite the odd pairing, it seemed to have paid off as the VHS of ''All Dogs Go to Heaven'' was a huge success at the time. As of writing this article, it's not known if any of this advertising has survived.<ref>[http://www.cataroo.com/DBdogs.html Online reference to the advertising campaign, presumably taken from a rare text about Don Bluth's work.] Retrieved 31 Jul '17</ref> | |||
==References== | ==References== | ||
<references/> | <references/> | ||
Revision as of 11:31, 31 July 2017
A flyer for the film.
Status: Lost advertising
In 1990, following on the commercial and critical disappointment of the 1989 Don Bluth film All Dogs Go to Heaven, MGM/UA collaborated with Proctor & Gamble for an advertising campaign to promote the VHS release of the movie. This campaign, costing over $13 million, consisted of newly animated footage by Don Bluth's US studio, showing the films characters giving each other the tape for the holidays, and also a separate advert for Downey detergent showing live action dogs discussing the film while their owner's were at the store purchasing Downey and the movie on VHS.
Despite the odd pairing, it seemed to have paid off as the VHS of All Dogs Go to Heaven was a huge success at the time. As of writing this article, it's not known if any of this advertising has survived.[1]