Difference between revisions of "All Dogs Go to Heaven (partially found Proctor & Gamble TV promotions for VHS release of animated film; 1990)"

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|status=<span style="color:orange;">'''Partially Found'''</span>
 
|status=<span style="color:orange;">'''Partially Found'''</span>
 
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In 1990, following on the commercial and critical disappointment of the 1989 Don Bluth film ''All Dogs Go to Heaven'', MGM/UA collaborated with Proctor & Gamble for an advertising campaign to promote the VHS release of the movie. This campaign, costing over $13 million, consisted of newly animated footage by Don Bluth's US studio, showing the films characters giving each other the tape for the holidays, and also a separate advert for Downey detergent showing live action dogs discussing the film while their owners were at the store purchasing Downey and the movie on VHS.<ref>[http://www.cataroo.com/DBdogs.html Online reference to the advertising campaign, presumably taken from a rare text about Don Bluth's work.] Retrieved 31 Jul '17</ref>
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In 1990, following on the commercial and critical disappointment of the 1989 Don Bluth film ''All Dogs Go to Heaven'', '''MGM/UA collaborated with Proctor & Gamble for an advertising campaign to promote the VHS release of the movie'''. This campaign, costing over $13 million, consisted of newly animated footage by Don Bluth's US studio, showing the films characters giving each other the tape for the holidays, and also a separate advert for Downey detergent showing live action dogs discussing the film while their owners were at the store purchasing Downey and the movie on VHS.<ref>[http://www.cataroo.com/DBdogs.html Online reference to the advertising campaign, presumably taken from a rare text about Don Bluth's work.] Retrieved 31 Jul '17</ref>
  
 
Despite the odd pairing, it seemed to have paid off as the VHS of ''All Dogs Go to Heaven'' was a huge success at the time.
 
Despite the odd pairing, it seemed to have paid off as the VHS of ''All Dogs Go to Heaven'' was a huge success at the time.
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On July 5th, 2016, YouTube user ''pannoni 8'' uploaded 24 minutes of commercials recorded on November 14, 1990, during an airing of the film ''Short Circuit 2''.  At time-stamp 23:42 on the YouTube video, the Downy version of the advertisement campaign is shown.  
 
On July 5th, 2016, YouTube user ''pannoni 8'' uploaded 24 minutes of commercials recorded on November 14, 1990, during an airing of the film ''Short Circuit 2''.  At time-stamp 23:42 on the YouTube video, the Downy version of the advertisement campaign is shown.  
  
==Videos==
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==Gallery==
 
{{Video|perrow  =1
 
{{Video|perrow  =1
 
   |service1    =youtube
 
   |service1    =youtube
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   |description1 =The Downy detergent commercial for ADGTH VHS (starts at 23:42).
 
   |description1 =The Downy detergent commercial for ADGTH VHS (starts at 23:42).
 
}}
 
}}
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==See Also==
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*[[All Dogs Go to Heaven (partially found deleted scenes of animated film; 1989)]]
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==References==
 
==References==
 
{{reflist}}
 
{{reflist}}

Latest revision as of 00:58, 10 May 2022

AllDogsGotoHeaven.jpg

A flyer for the film.

Status: Partially Found

In 1990, following on the commercial and critical disappointment of the 1989 Don Bluth film All Dogs Go to Heaven, MGM/UA collaborated with Proctor & Gamble for an advertising campaign to promote the VHS release of the movie. This campaign, costing over $13 million, consisted of newly animated footage by Don Bluth's US studio, showing the films characters giving each other the tape for the holidays, and also a separate advert for Downey detergent showing live action dogs discussing the film while their owners were at the store purchasing Downey and the movie on VHS.[1]

Despite the odd pairing, it seemed to have paid off as the VHS of All Dogs Go to Heaven was a huge success at the time.

On July 5th, 2016, YouTube user pannoni 8 uploaded 24 minutes of commercials recorded on November 14, 1990, during an airing of the film Short Circuit 2. At time-stamp 23:42 on the YouTube video, the Downy version of the advertisement campaign is shown.

Gallery[edit | edit source]

The Downy detergent commercial for ADGTH VHS (starts at 23:42).

See Also[edit | edit source]

References[edit | edit source]