Aardman Animations (partially found stop-motion commercials from British animation studio; 1980s-2010s)

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Aardman logo.png

The company's logo.

Status: Partially Found

Aardman Animations have been making many advertisements ever since their Enterprise Computers ad back in 1984, spanning many well-known brands such as Dairylea, LEGO, Chewits, Chevron, Walkers and so on. Some of their campaign work has even been featured on LMW before (Cuprinol, Lurpak) as well as a commercial starring their famous duo Wallace & Gromit. But there is even more of their advert work that remains lost online.

Known Lost Adverts

-Kimberly-Clark advert[1] (involved a boardroom of executives contributing their ideas for cleaning products in similar vox-pop to Aardman's other work; one of their first)

-Unknown advert containing "a fruit-and-vegetable man for a healthy-eating campaign" [2]

-2 FOUND: 2/4 Savlon adverts [3] (Assumed to be 1992)

-Unknown Creature Comforts Dishwash Electric ad(?) (Not seen within either Aardman Classics and Creature Comforts DVDs that have all other Heat Electric adverts, is a Creature Comforts ad with Panda parents and a kid saying "that was disastrous". It is unknown why this isn't within the DVD collections of ads, assuming it even definitively is an advert; 1993-1995?)

-The UK Office of Energy Conservation advert [4] (might be the ones involving a family of Dinosaurs; 1993-1995?)

-Honey Bunches of Oats advert [5] (1993-1995?)

-1 FOUND: 2/3 Britania Building Society adverts [6] (Assumed to be 1994-1997)

-C.O.I 'Vouchers' [7] (Assumed to be 1994 or 1995)

-FOUND: Weetos unknown promotion for space toys [8] (1994/1995[9])

-3 St. Ivel 'Prize Guys' Adverts [10] (Assumed to be 1995-1997)

-FOUND?: Bonduelle 'Salat Snak' [11] (Assumed to be 1995-1997)

-1/22 Channel 4 stings [12] (The video contains only 21 stings, while the article states 22. Perhaps this is a mistake; 1996)

-FOUND: Miniwheats advert [13] (1999 or so)

-Meule D'Or advert [14] (2000 or earlier)

-Advert(s) for Scottish Health Education Group [15]

-Advert(s) for Mat Co. [16]

-Advert(s) for Little Caesars [17]

-Advert(s) for Lifesavers [18]

-FOUND: Advert(s) for Hamburger Helper [19]

-FOUND: Advert(s) for Asthma Awareness [20]

-Advert(s) for American Express Travel [21]

-Purina advert [22] (2006 or earlier)

-Pedigree advert

-16 Nytol sponsorship idents [23] (2010)

Media

- A silent clip from a Prize Guys ad can be seen here at the 2:16 mark: https://www.dropbox.com/s/hst9ancp2soz3wx/A_Matt_Sanders_Showreel.m4v?dl=0

21 of the 22 Channel 4 stings

A found Savlon ad

Excerpt of unknown Dishwash Electric ad (0:26 - 0:29) and mute excerpt of a Britania Building Society ad (0:45 - 0:49)

Another found Savlon ad.

Gallery

Trivia

- There seemed to be five privated uploads at the end of a now-defunct Aardman's commercials playlist[24] for whatever reason.

- Storyboarding and design were made for an advertisement for John Smith's lager, but they never got the gig.[25] Perhaps they were among perished documents within the infamous Aardman warehouse fire.

Reference

  1. Aardman: An Epic Journey: Taken One Frame at a Time (2018), pg. 76
  2. Creating 3-D Animation (2004), pg. 59
  3. http://www.unitedagents.co.uk/tristan-oliver
  4. http://www.tdgasek.com/CV_T_Gasek_2016.pdf
  5. http://www.tdgasek.com/CV_T_Gasek_2016.pdf
  6. http://www.unitedagents.co.uk/tristan-oliver
  7. http://www.unitedagents.co.uk/tristan-oliver
  8. http://www.gyford.com/phil/models/aardman/weetosfigures.html
  9. https://twitter.com/philgyford/status/865983311746936833
  10. http://www.unitedagents.co.uk/tristan-oliver
  11. http://www.unitedagents.co.uk/tristan-oliver
  12. http://www.telepathy.co.uk/aardman/news/archive/archive02.html
  13. http://webcache.googleusercontent.com/search?q=cache:dd1sj7EffukJ:www.awn.com/mag/issue4.02/4.02pages/4.02commercials.php3+&cd=31&hl=en&ct=clnk&gl=uk
  14. http://www.telepathy.co.uk/aardman/culture/allabout.html
  15. Creating 3-D Animation (2004) Filmography
  16. Creating 3-D Animation (2004) Filmography
  17. Creating 3-D Animation (2004) Filmography
  18. Creating 3-D Animation (2004) Filmography
  19. Creating 3-D Animation (2004) Filmography
  20. Creating 3-D Animation (2004) Filmography
  21. Creating 3-D Animation (2004) Filmography
  22. Who's Who in Animated Cartoons: An International Guide to Film and Television's Award-Winning and Legendary Animators (2006?), pg. 213
  23. https://www.marketingweek.com/2010/03/30/nytol-to-sponsor-sky-gold-and-watch-channels/
  24. https://www.youtube.com/playlist?list=PLSkSd-az78Fe_SSeT5OWjpD3FCF8lrZT9
  25. Aardman: An Epic Journey: Taken One Frame at a Time (2018), pg. 74