Foodfight! (partially found early version of CGI animated film; 2002)

From The Lost Media Wiki
Jump to: navigation, search

Foodfight-Lady X LK FINAL sm.jpg

A promotional still released in 2003.

Status: Partially Found

Foodfight! is a CGI-animated movie from Threshold Animation Studios, considered by many to be one of the worst animated films of all time. The early version of the film seemed to be a lot different from the original and was slated for a Christmas 2003 release. However, the hard drives that contained the film were reportedly stolen, and production was stuck in development hell for a decade.

After a lengthy development, FoodFight! was finally released in 2012 to largely negative reviews.


Larry Kasanoff, the film's director, with concept art and stills of the original version of the film.
Promotional image from Foodfight!. Dex is notably depicted as a human.

Conception for the first version of Foodfight! materialized in 1997, from Lawrence Kasanoff and Joshua Wexler, at the time, an employee of Threshold. In late 1997, Threshold applied for two trademarks for the "Foodfight!" name related to merchandising. A $25 million grant was issued on behalf of a Korean capital firm, at the request of Wexler, and an additional $50 million was expected through various product placement and pre-sale market hype of the film. With cash in hand, development of the film began in 2002. CGI and voice-over work took place at Threshold's Santa Monica, California studio. Threshold thought that the pre-theft version was going to showcase the uniqueness and ability of their studio. Critics and investors were initially so confident in the film that some of them actually called Threshold "the next-generation Pixar."

However, the film reached an impasse in development in December 2002. Hard drives containing the film's progress were reportedly stolen, leading to the entire film having to be made over again from scratch. As the majority of the budget was already spent on licensing products, mascots, actors, and production, it was given a new "live-action" take and was produced on a very restricted budget, using the insufficient software. Attempts were made to release Foodfight! by 2005. In 2007, a distribution deal was struck, but soon fell threw as no one knew when the movie could be released. In 2011, the remaining assets of the film were put up for auction at a starting bid of $2.5 million. Boulevard Entertainment ended up winning the assets for Foodfight! and worked to release the film. The finished product was released on June 15, 2012, but was met with negative reception.[1]


Foodfight! is stylized as a "Toy Story in a supermarket," as it was about products in a supermarket that come to life when the store is closed. The film includes many legendary food mascots, representing the large portion of the budget that came from the product placement. The film follows the original main character Dex, who is a detective in "Marketropolis". Dex then proposes to his girlfriend, Sunshine Goodness. Before Dex proposes to his girlfriend, she vanishes. Six months later while Dex is partying Brand X then appears. Brand X attempts to destroy "Marketropolis" but is stopped by Dex. The film stars actors and actresses such as Charlie Sheen and Hillary Duff, played and voiced original mascots Dex Dogtective and Sunshine Goodness respectively.


It's unknown whether Foodfight! could have lived up to the hype surrounding its original production. The early progress on the film that may have been salvageable currently resides on the hard drives that, to this day, are still lost. Before the hard drives that contained Foodfight! were stolen, it is estimated that the film was 60% complete. It is unknown what happened to the remainder of the film that was on the hard drives. The original trailer, a few reels, and some concept art have been the only pieces of the original film that has resurfaced at the time of this writing.

The original trailer for the film
Daniel Browning Smith's stunts reel containing his clip of the early version of the film (2:01 - 2:13)
Threshold Animation Reel containing the same footage from the prequel with different audio (2:03 - 2:05)
Kung Foolish clip with an intro that seems to be at the very least based on the early version's assets (0:00 - 0:11)


Final Film
  • K.C. Penguin
  • Energizer Bunny
  • Punchy
  • Charlie the Tuna
  • Mr. Clean
  • Twinkie the Kid
  • Curly Cupcake
  • Vlasic Stork
  • Duncan Hines
  • Lenders Bagel Boy
  • Mrs. Buttersworth
  • Hungry-Man
  • Mama Celeste
  • Tootsie Roll Owl
  • Tootsie Roll Midge
  • Spammy
  • Dinty Moore Lumberjack
  • The California Raisins
  • Mr. Bubble
  • Chef Boyardee
  • Aunt Jemina
Characters that were cut during production
  • Chester Cheetah (Trailer, Commercial Alert[2], Wall Street Journal[3], Box Office Prophets[4])
  • Lipton Tea Man (Trailer, Commercial Alert[2])
  • Brawny Paper Towel Man (The New York Times (first article)[5], The New York Times (second article)[6])
  • Coca-Cola Polar Bears (The New York Times (first article)[5])
  • Uncle Ben (The Wall Street Journal[3], Box Office Prophets[4])
  • Count Chocula (The Wall Street Journal[3])
  • Alphabits (The Wall Street Journal[3], Box Office Prophets[4])
  • M&M's (The Wall Street Journal[3], Foodfight! website, Commercial Alert[2], The New York Times (second article)[6])
  • Contadina Lady (Scrapped before theft)(The Wall Street Journal[3])
  • Dolly Madison (The Wall Street Journal[3])
  • Mr. Pringle (Commercial Alert[2], Box Office Prophets[4])
  • Trix Rabbit (Box Office Prophets[4])
  • Honey Bear (Box Office Prophets[4])
  • Chiquita Banana Lady (Box Office Prophets[4])
  • Cocoa Puffs Bird (Box Office Prophets[4])
  • Honey Nut Cheerios Bee (Box Office Prophets[4])
  • Lucky (Box Office Prophets[4])
  • Cap'n Crunch (Cartoon Brew[7])
  • Angel Soft Baby (The New York Times (second article)[6])
  • Little Debbie (The New York Times (second article)[6])

Products (not including those of the characters)

Final Film
  • Blue Bunny
  • Swifter
  • Crest
  • Glide
  • The Hostess Truck
  • Wonderbread, The Wonderbread Truck
  • Ding-Dongs
  • Suzy-Os
  • Ho-Hos
  • Zingers
  • Log Cabin
  • Van De Kamp's
  • Mrs. Paul's
  • Open Pit
  • Swanson
  • Dots
  • Crows
  • Sugar Babies
  • Hormel
  • Spam, Spammobile
  • Ascendia
  • Farmland
  • Palmotive (Trailer)
  • Colgate (Trailer)
  • Kleenex (Trailer)
  • Gilette (Trailer)
  • Reese's Puffs (Trailer)
  • Fruit Loops (Trailer, Promotional Image)
  • Cookie Crisp (Promotional Image)
  • Kix (Promotional Image)
  • Creamette (Promotional Image)
  • Honey Bunches of Oats (Promotional Image)
  • Cream Wheat (Promotional Image)
  • Pops (Promotional Image)
  • Eggo Cereal (Promotional Image)
  • Crispix (Promotional Image)
  • Special K (Promotional Image)
  • Rasin Bran (Promotional Image, Commercial Alert[2])
  • Corn Pops (Promotional Image)
  • Waffle Crisp (Promotional Image)
  • Imperial Margerine (Commercial Alert[2])
  • Ragu (Commercial Alert[2])
  • Cup-A-Soup (Commercial Alert[2])
  • Wishbone (Commercial Alert[2])
  • Pedigree (Commercial Alert[2])
  • Whiskas (Commercial Alert[2])
  • Skittles (Commercial Alert[2])
  • Snapple (Commercial Alert[2])
  • RC Cola (Commercial Alert[2])
  • Motts Applesauce (Commercial Alert[2])

Early version assets seen in the final film

External Links