View source for Fire Kills (found "Make your plan. Get out alive." public information films; 2002)

==Availability==
While the full advertisement is easily viewable online, the extended takes of the segments shown in the full advert are said to be more obscure. Despite this, before higher quality rips of the advertisements were found, two of the shorter spots were available on YouTube featuring slightly alternative scenes of the siblings and the student.

On July 28th, 2022, the PSA/PIF Youtube channel Loogi Baloogi uploaded higher quality versions of both the "Kids" Variant and the "Student" Variant, and for the first time, the "Old Lady" Variant. Loogi obtained the missing variant and the two higher quality versions from Dexter Ginn and David Jennings, the art director and copywriter of the PIF respectively.

Furthermore, there have been claims of an alternative version of the full advert, having red text instead of white and a much vaguer message towards the end. With both elements having been used for the shorter PIFs, it is likely said that this was the original version of this PIF, especially given the fact the campaign prompted complaints from the general public. However, this can be a case of the Mandela effect regarding its existence.