"SHABU" (lost Filipino anti-drug PSA; existence unconfirmed; 1990s)

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Status: Existence Unconfirmed

"SHABU", as what viewers call it, was a supposed Filipino anti-drug PSA only recalled by eyewitnesses. It is known to be disturbing to viewers due to its content.

Premise

The commercial starts off with a black background and a white human-shaped cutout made out of Styrofoam. The cutout slowly dissolves from a liquid dropping from above, supposedly an acid. After the figure fully dissolves, the word SHABU (the Filipino word for methamphetamine) was shown above it, while the ominous background music builds up. There is said to be no voice-over of the ad.[1][2][3]

Availability

The said PSA supposedly aired only on IBC-13 during anime and tokusatsu shows around 6:00-7:00 pm and around in the afternoon.[4] The PSA was claimed to be aired throughout the late 80s and the 1990s, but one eyewitness claimed the PSA started airing in 1986 or 1987.[5] The PSA hasn't yet resurfaced and remains lost to this day.

Video

A recreation of "Shabu" PSA.

External Links

References

  1. Facebook post about the ad. Retrieved May 28, 2023.
  2. Facebook post about the PSA. Retrieved 07 Dec '21
  3. Lost Media Reddit post about the PSA. Retrieved 07 Dec '21
  4. Mention of the PSA. Retrieved 03 Mar '23
  5. Facebook post mentioning the PSA. Retrieved 07 Dec '21